In 2027, Carlsberg Denmark will once again increase its share of regeneratively grown grain, following the harvest in autumn 2026. For the first time, regeneratively grown wheat is also on the procurement list – at a volume equivalent to Carlsberg Denmark’s total wheat consumption.
The launch of the Regenerating Together Programme (RTP) today signals a shift - not because it introduces a fundamentally new idea, but because it addresses one of the industry’s biggest bottlenecks: the lack of alignment, measurement and practical pathways for implementation at scale.
Somersby announces the launch of its new global creative platform, ‘Time out from the Bullshit,’ rooted in a human truth that resonates and connects consumers universally: that people - especially young adults - are overwhelmed by the absurdities of modern life and crave carefree moments.
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands.
With over 37,000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow.
Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for employees, consumers, customers and society.
On our website you will find information about our beers. Please enjoy responsibly!