CEO since 2023.
Prior to joining Carlsberg, Jacob served as CEO of ISS, a global leader in facility management with 360,000 employees operating in 60 countries globally. Prior to ISS, Jacob had executive leadership roles at Danske Bank and Danica Pension. Before that, Jacob worked as an investment professional and banker in firms such as TPG-Axon Capital and Goldman Sachs. Jacob is member of the Board of Directors of SEB Group.
Chief Financial Officer (CFO) since 2023
Ulrica joined the Carlsberg Group on 1 January 2023. Before joining Carlsberg, Ulrica was CFO of Equinor, Norway. Prior to Equinor, she was Director, Group Finance at BT Group. She began her career at Diageo, where she spent almost 20 years in various senior finance and other management roles across Europe, APAC and the USA. Ulrica is member of the Board of Directors of Capgemini.
Executive Vice President, Asia since 2022.
João joined the Carlsberg Group in 2011 as CCO and later CEO of Super Bock, our associate in Portugal. In 2016, he became Vice President for smaller markets in the Western Europe region. He also served as interim Managing Director of Carlsberg Danmark. In 2017, he became Managing Director of our French business, Kronenbourg. He became CCO and member of ExCom in 2019. Earlier in his career, João held a range of sales and marketing roles at Unilever.
Chief Marketing Officer (CMO) since 2024
Yves Briantais will join Carlsberg from Colgate-Palmolive, where he most recently served as Global Executive Vice President Design and Creative Capabilities. Yves has 25 years of global, regional and local experience across marketing disciplines. During his time with Colgate-Palmolive, he held a range of senior leadership roles with marketing responsibilities for clusters, regions, categories, and global functions.
Executive Vice President, Western Europe, since 2024.
Søren has been a member of the Executive Committee since 2021, previously heading up Group Strategy and Group Commercial. He first joined Carlsberg in 2005. During his career at Carlsberg, he has held various management positions at Group, regional and market level. From 2009 to 2019, he was Managing Director in Denmark, Norway and Greece, and after that he was SVP, Asia. Before joining Carlsberg, Søren worked as a consultant at Accenture and was a manager at Arla Foods.
Executive Vice President, Central & Eastern Europe and India since 2019.
Lars joined Carlsberg in 2003 and has held various leading positions within the Group, including Managing Director of Baltika Breweries in Russia, Managing Director of Carlsberg Malaysia, Vice President Commercial for Eastern Europe and head of the Export, License & Duty Free division.
Chief Strategy and Commercial Officer since 2024
Anders has been with Carlsberg since 2010, most recently as Managing Director of Kronenbourg in France. Before that, he was Managing Director of Ringnes in Norway, held senior management roles in marketing and commercial in the Western Europe region and in Ringnes. Before Carlsberg, Anders held senior management positions in Storebrand and TINE in Norway.
Executive Vice President, Supply Chain since 2021.
Victor joined Carlsberg from PepsiCo in 2015 as Vice President for our supply chain in Asia. Victor’s solid end-to-end supply chain expertise has been accrued through various supply chain roles, including several operative and strategy roles within supply chain across Europe and Sub-Saharan Africa during his 20 years with PepsiCo. Prior to PepsiCo, Victor worked for Siemens.
Chief Human Resources Officer since 2024
Susanne will join Carlsberg from KONE. Susanne has 25 years of experience in human resources, including in senior leadership positions. This includes 17 years across HR areas at KONE, where most recently she has served as Executive Vice President, People and Communications, and a member of the Executive Board. Prior to KONE, Susanne worked in Nokia in various HR roles in Finland and Argentina.
Chief Information Officer (CIO) since 2024
Esther joined Carlsberg in 2019 as head of IT in the Asia region. Esther has more than 20 years of strong technology and digital transformation experience from various senior technology positions in global companies. Prior to joining Carlsberg, she was the Head of Strategic Planning and IT Transformation at Chanel. Before that, she held management positions within IT in ThyssenKrupp Elevator and The Nielsen Company.