Nearly two billion people live in areas at risk of severe water scarcity. At the same time, 85% of the world’s freshwater species populations have been lost since 1970. To help address these challenges, Carlsberg Group and WWF Denmark are continuing their strategic partnership with a focus on protecting and restoring wetlands and improving water availability in vulnerable areas across Asia.
Premium French beer brand 1664 today launches Unquestionably Good Taste, a new global campaign and long-term brand platform designed to reinforce the brand’s premium positioning while celebrating the subjectivity of modern taste.
The new creative campaign stands behind those challenging societal norms, reflecting the spirit and DNA of the brand.
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands.
With over 37,000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow.
Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for employees, consumers, customers and society.
On our website you will find information about our beers. Please enjoy responsibly!