The launch of the Regenerating Together Programme (RTP) today signals a shift - not because it introduces a fundamentally new idea, but because it addresses one of the industry’s biggest bottlenecks: the lack of alignment, measurement and practical pathways for implementation at scale.

Nearly two billion people live in areas at risk of severe water scarcity. At the same time, 85% of the world’s freshwater species populations have been lost since 1970. To help address these challenges, Carlsberg Group and WWF Denmark are continuing their strategic partnership with a focus on protecting and restoring wetlands and improving water availability in vulnerable areas across Asia.