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1664 Launches Global Campaign With Robert Pattinson

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1664 Launches the ‘Unquestionably Good Taste’ Campaign, Starring Robert Pattinson

1664 Launches the ‘Unquestionably Good Taste’ Campaign, Starring Robert Pattinson

01.04.26

Premium French beer brand 1664 today launches Unquestionably Good Taste, a new global campaign and long-term brand platform designed to reinforce the brand’s premium positioning while celebrating the subjectivity of modern taste.

Tuborg Tells Gen Z "You Don’t Have To" as Part of Their New Campaign

Tuborg Tells Gen Z "You Don’t Have To" as Part of Their New Campaign

25.03.26

The new creative campaign stands behind those challenging societal norms, reflecting the spirit and DNA of the brand​.

Signs of Unity: Carlsberg Brings Deaf Liverpool FC Fans Into Matchday Experience Like Never Before

Signs of Unity: Carlsberg Brings Deaf Liverpool FC Fans Into Matchday Experience Like Never Before

20.03.26

Carlsberg and its long-standing partner, Liverpool Football Club (LFC), have launched a new campaign to bring more access to the best of football for fans around the world. Titled ‘Signs of Unity’, the activation was brought to life to ensure Deaf and hard of hearing fans stop missing out on a focal matchday moment – particularly for LFC fans. 

Our Markets

Carlsberg Group has strong market positions globally.

Central & Eastern Europe

  • Share of Group volumes (2025)
    28%
  • Share of Group net revenue (2025)
    20%
  • Share of Group operating profit (2025)
    22%
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Brewing Tomorrow (18)

Brewing Tomorrow

Fit for the future and backed by science, Brewing Tomorrow recommits our ambition to reducing our impact on the planet and people by focusing on the issues that matter most to our business and to society.

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We have more than 140 brands in our portfolio
Carlsberg

Probably the best beer in the world.

The very first Carlsberg beers were brewed by Carlsberg's founder J.C. Jacobsen in Copenhagen in 1847. Today Carlsberg is enjoyed all over the world!

Grimbergen Double-Ambrée

Grimbergen

With the phoenix as its symbol, Grimbergen Abbey rose up from the ashes century after century to offer a unique beer whose unexpected flavors reveal themselves with each sip.

Carlsberg Group

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands.

With over 37,000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow.

Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for employees, consumers, customers and society.

On our website you will find information about our beers. Please enjoy responsibly!

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