Our goal was to alleviate the pressure to choose an alcoholic drink by providing a tasty and appealing zero-alcohol option. 

Festivalgoers could choose from the Jacobsen DAG (Day) IPA and NAT (Night) IPA, the former being alcohol free but based on the same recipe. It was the festival’s first very own non-alcoholic brew.

This was the eighth year that Jacobsen has produced a special beer for the Roskilde Festival. Bringing an alcohol-free option helped people to drink responsibly throughout the festival without compromising on a great tasting beverage.