Tourtel Twist has extended its partnership with the Tour de France for two years until 2026. First arriving on the Grande Boucle in 2022, the No. 1 brand of 0.0% alcohol-free beers with fruit juices from Brasseries Kronenbourg immediately seduced the public. With a friendly and gourmet caravan, and a team of dynamic and endearing caravanners, Tourtel Twist has been able to take the spectators on board and become one of the most popular caravans on the Tour.

"We are delighted that Tourtel Twist will be able to continue to meet spectators at the Tour de France. It is a very effective partnership for our brand, which allows us to gather around a convivial and sporting moment." - Anders Roed, CEO of Kronenbourg Breweries.

"The Tour de France and Tourtel Twist come together around this spirit of conviviality and celebration. The good mood shared by all the teams contributes greatly to the celebration that the Grande Boucle must be. I have no doubt that the activities imagined by Tourtel Twist will delight the large public on the side of the roads!" - Christian Prudhomme, Director of the Tour de France.

Tourtel Twist offers alcohol-free beer mixes combined with fruit juices free of colouring, sweeteners and artificial flavours. This tasty and healthy combination has made it France’s most popular alcohol-free beer and the Carlsberg Group’s biggest-selling alcohol-free brand in Western Europe.

The 2024 Tour de France promises to be colourful and festive for the Tourtel Twist team. On the 3492 kilometres of the Grande Boucle, the Tourtel Twist caravanners will distribute more than 400,000 cans of three flavors.