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Encouraging people to become ambassadors for water in Vietnam

In Vietnam, our Huda brand launched a social media campaign to share water-saving tips and raise awareness of the importance of water security in rural Vietnam.

Local influencer and YouTube channel Quang Linh Vlogs helped launch the Huda Fresh Water Ambassador Challenge campaign to encourage people across the country to become fresh water ambassadors by taking practical actions to cut down on their water use and inspire  others to do the same. The campaign achieved roughly 385,000 social media engagements across Huda, Quang Linh Vlogs and micro-influencer channels.

"My whole family has taken part in this challenge in order to share the joys of having access to fresh water. The five actions of the challenge were quite easy to put into practice and we have saved money on our water bills, as well as spread a clean water message."

- Bui Tung Giang,
Huda Fresh Water Ambassador Challenge participant

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