Menu
2020_07_31_Carlsberg_Foto_Session_International_Brands_0008.jpg (1)

INSPIRING CHOICE

INSPIRING CHOICE

 

(Insert text here)

OUR 2032 TARGETS

 

Safety, health and well-being

 
  • Zero accidents culture

Consumer behaviour

 

  • All global alcohol brands carry e-labels 
  • All brews carry relevant consumer information 
  • All relevant markets run a responsible alcohol 
  •  consumption campaign with a strategic partner

 

 

 

Diversity, equity & inclusion

 
  • 42% women in senior leadership roles
  • Be among top 10% in external benchmark for employee inclusion experience

In 2025, we delivered...

Introducing low- and no-alcohol

Introducing low- and no-alcohol

Introducing low- and no-alcohol offerings into more markets to expand our portfolio, and making these a positive and liberating choice for consumers

Embedding

Embedding

Embedding responsible drinking further into our value proposition for consumers and customers

Working together with others

Working together with others

Working with experts, partners and local communities ​to enable responsible choices and prevent harmful alcohol consumption

Leveraging brand voices

Leveraging brand voices

Leveraging brand voices and touchpoints to encourage responsible behaviours, through information and awareness of the effects of alcohol

ZERO IRRESPONSIBLE DRINKING IN ACTION

Thirsty for more?

Explore our other ambitions
Cutting Carbon

Cutting Carbon

ZERO Water Waste

ZERO Water Waste

We will continue on the path set forth in our Together Towards ZERO programme with yearly improvements in water efficiency and an industry-leading global target of 2.0 hl/hl in water usage, while maintaining our 1.7 hl/hl target for breweries in areas of high water risk. 

Empowering People

Empowering People

Protecting the health and safety of our people in all work activities is a core value to the way we run our business. We believe that all accidents are preventable and that a ZERO Accidents Culture is essential to a safe working environment.