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ZERO

FARMING FOOTPRINT

Our ambition is to achieve a ZERO Farming Footprint


With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.

We will go Beyond by sourcing our raw materials from sustainable sources and from regenerative agricultural practices, targeting 30% of all raw materials by 2030, and 100% by 2040. 

The activities we will undertake to achieve our ZERO Farming Footprint ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.

 

 

WHAT ARE WE WORKING TOWARDS?

 

2030

2040
  • 30% of raw materials are from regenerative agricultural practices and are sustainably sourced
  •  100% of raw materials are from regenerative agricultural practices and are sustainably sourced

WHAT ARE WE DOING TO ACHIEVE THIS?

Supporting farmers and communities

Supporting farmers and communities

Supporting farmers and their communities in the transition to more sustainable practices and certifications, all the while ensuring they are fairly compensated for their efforts

Collaborating with suppliers

Collaborating with suppliers

Collaborating with our suppliers and partners to accelerate regenerative agriculture as the new norm

Investing in knowledge

Investing in knowledge

Investing in our own R&D to gain more knowledge on how regenerative practices can improve soil health, biodiversity and carbon sequestration

Championing the benefits

Championing the benefits

Educating customers and consumers on regenerative agriculture benefits, and championing these through our brands and brews

Meet two collaborating farmers

What is regenerative farming? What are the benefits? And how do regenerative practices actually "regenerate" farmlands? 

Learn this, and much more, in this interview with some of our collaborating farmers.

Meet a supplier

Maltieries Soufflet has been working with the Kronenbourg company (owned by Carlsberg Group) for more than 40 years.

Together, they have developed the first traceable malted barley chain in France. Learn more in this interview.

Meet our partner NGO

Baltic Sea Action Group are advancing regenerative farming with the Carbon Action work, promoting cooperation between different stakeholders.

Get to meet the Managing Director in this interview.

ZERO FARMING FOOTPRINT IN ACTION

A new regenerative brew for the UK

Our journey towards 100% regenerative barley in the UK has begun. In 2023, CBMC contracted 23 UK farmers to grow an estimated 6,100 tonnes of regeneratively grown barley.

Regenerative farming in Finland

KOFF Christmas beer, produced at our carbon-neutral Sinebrychoff brewery, is the most popular Christmas beer in Finland. It contains a very special barley from regenerative practices.

More case stories

Thirsty for more?

Explore our other ambitions
ZERO Packaging Waste

ZERO Packaging Waste

With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.

ZERO Accidents Culture

ZERO Accidents Culture

Protecting the health and safety of our people in all work activities is a core value to the way we run our business. We believe that all accidents are preventable and that a ZERO Accidents Culture is essential to a safe working environment.

ZERO Irresponsible Drinking

ZERO Irresponsible Drinking

We will continue delivering on our Together Towards ZERO commitments, including encouragement of responsible behaviour through our brands, our packaging, and local partnerships. In addition to this, we will go Beyond by working towards new targets, including a 35% global portfolio share for our low-alcohol and alcohol-free brews to further expand consumer choice.