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INSPIRING CHOICE

We continuously innovate to enable informed and mindful consumption – supporting responsible choices across no and low-alcohol and no and low-sugar beverages. We do this through clear labelling, sharing relevant consumer information and engaging consumers and partners in responsible marketing practices.  

We continue to expand our portfolio to meet changing consumer preferences. This includes growing our range of no- and low-alcohol and no- and low-sugar beverages across relevant markets. 

OUR 2032 TARGETS

 

 

Consumer behaviour

 

 

  • All global alcohol brands carry e-labels 
  • All brews carry relevant consumer information 
  • All relevant markets run a responsible alcohol 
  •  consumption campaign with a strategic partner

  

 

 

Portfolio expansion

 

 

  • 35% of our brews are no-or low-alcohol and alcohol-free brews are available in all relevant markets 
  • 75% of our soft drinks are no-or low-sugar

How we inspired choice in 2025

The world’s smallest beer? Probably.

Carlsberg Sweden unveiled the world's smallest alcohol-free beer, sending a message of moderation in a fun and engaging way.

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Carlsberg Asia X Grab (1)

Partnership for responsible drinking with superapp Grab expanded

In 2025, Carlsberg Asia and Grab celebrated two years of a partnership that’s reshaping responsible beer enjoyment across Southeast Asia - and they’re now gearing up to bring the momentum to even more markets.

MORE STORIES

Explore our other ambitions

Cutting Carbon

Cutting Carbon

We are committed to reducing emissions and building climate resilience across our value chain. With concrete targets covering our own operations and suppliers, Cutting Carbon sets out our path towards a circular and net zero future.

Protecting Nature

Protecting Nature

We are committed to safeguarding and restoring the ecosystems that sustain us. Our focus is on regeneration and water stewardship - protecting the land where our ingredients are grown and the water that goes into every product. 

Empowering People

Empowering People

We are building a safe, respectful and inclusive growth culture where everyone can thrive. Our focus is on safety, wellbeing, inclusion and opportunities for people across our value chain.