Executive Committee

Executive Vice President, Western Europe since 2021.

Graham was EVP Asia from 2016 to 2021. He joined Carlsberg in connection with the S&N acquisition in 2008 and has strong experience in the global drinks business on the back of a wide range of sales and marketing roles since 1991 for Grand Metropolitan plc, Foster's Brewing Group and S&N plc across Western and Eastern Europe.

Graham will retire on 1 September, taking on a part-time role as special advisor to our CEO from 1 December.

Executive Vice President, Central & Eastern Europe since 2019.

Lars joined Carlsberg in 2003 and has held various leading positions within the Group, including Managing Director of Baltika Breweries in Russia, Managing Director of Carlsberg Malaysia, Vice President Commercial for Eastern Europe and head of the Export, License & Duty Free division. 

Executive Vice President, Asia since 2022.

João joined the Carlsberg Group in 2011 as CCO and later CEO of Super Bock, our associate in Portugal. In 2016, he became Vice President for smaller markets in the Western Europe region. He also served as interim Managing Director of Carlsberg Danmark. In 2017, he became Managing Director of our French business, Kronenbourg. He became CCO and member of ExCom in 2019. Earlier in his career, João held a range of sales and marketing roles at Unilever.

Executive Vice President, Supply Chain since 2021.

Victor joined Carlsberg from PepsiCo in 2015 as Vice President for our supply chain in Asia. Victor’s solid end-to-end supply chain expertise  has been accrued through various supply chain roles, including several operative and strategy roles within supply chain across Europe and Sub-Saharan Africa during his 20 years with PepsiCo. Prior to PepsiCo, Victor worked for Siemens.

Chief Information Officer (CIO) since 2024

Esther joined Carlsberg in 2019 as head of IT in the Asia region. Esther has more than 20 years of strong technology and digital transformation experience from various senior technology positions in global companies. Prior to joining Carlsberg, she was the Head of Strategic Planning and IT Transformation at Chanel. Before that, she held management positions within IT in ThyssenKrupp Elevator and The Nielsen Company.

Chief Marketing Officer (CMO) from 19 August 2024

Yves Briantais will join Carlsberg from Colgate-Palmolive, where he most recently served as Global Executive Vice President Design and Creative Capabilities. Yves has 25 years of global, regional and local experience across marketing disciplines. During his time with Colgate-Palmolive, he held a range of senior leadership roles with marketing responsibilities for clusters, regions, categories, and global functions.

Chief Strategy and Commercial Officer from 1 September 2024

Anders has been with Carlsberg since 2010, most recently as Managing Director of Kronenbourg in France. Before that, he was Managing Director of Ringnes in Norway, held senior management roles in marketing and commercial in the Western Europe region and in Ringnes. Before Carlsberg, Anders held senior management positions in Storebrand and TINE in Norway.

Chief Human Resources Officer (1974) from September 2024

Susanne will join Carlsberg from KONE. Susanne has 25 years of experience in human resources, including in senior leadership positions. This includes 17 years across HR areas at KONE, where most recently she has served as Executive Vice President, People and Communications, and a member of the Executive Board. Prior to KONE, Susanne worked in Nokia in various HR roles in Finland and Argentina.