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Carlsberg Canada

Carlsberg Group in Canada

Carlsberg’s presence in Canada can be traced back to the early 1970s. But, in 2022, conversations to create a better beer business in Canada began. By March 2023, Carlsberg acquired Waterloo Brewing, creating Carlsberg Canada.

Founded in 1984, Brick Brewing (later to be called Waterloo Brewing) was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. With four brands in their portfolio, and a state-of-the-art facility in Kitchener, Ontario, joining forces with Waterloo Brewing was an obvious decision for Carlsberg. 

With an impressive combined portfolio of ten brands, including beer, cider and RTD’s, Carlsberg Canada’s purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. 

Key facts

Breweries: 2
Market Position: 4
Offices: 2

Contact

Carlsberg Canada Head Office
1425 North Service Rd E
Oakville, ON L6H 1A7

Waterloo Brewing
400 Bingeman’s Centre Drive
Waterloo, ON, N2B 3X9

Media relations

Chad Abdo, Director of Marketing
chad.abdo@carlsberg.ca

Management

Managing Director, Carlsberg Canada

Anders Rud Jørgensen

Email anders.r.joergensen@carlsberg.com

Key Dates

1984 Brick Brewing was founded as Ontario’s first craft brewer
1993 Brick Brewing acquires the Laker Beer brand
2011

Brick Brewing purchases rights to Seagram Coolers

2014 The brewing facility on 400 Bingeman’s Centre Drive in Kitchener, ON opens
2015 Brick Brewing secured exclusive Canadian rights to LandShark and Margaritaville™
2019

Brick brewing formally amends its corporate name to Waterloo Brewing LTD

2019 Waterloo Brewing opens the Waterloo Brewing Taphouse
2020 Waterloo Brewing and Carlsberg partnership begins when Waterloo Brewing begins co-manufacturing Somersby
December 2022

Carlsberg purchases Waterloo Brewing

March 2023

Carlsberg Canada completes acquisition of Waterloo Brewing LTD

June 2023 Carlsberg begins local production at the Waterloo Brewing facility with Carlsberg Pilsner and Carlsberg Lite