Carlsberg Italia
Carlsberg Group in Italy
Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The license production of Tuborg began back in 1975. Nowadays, the brand Birrificio Angelo Poretti is widely distributed and know all over Italy.
Carlsberg Italia operates the historic brewery in Varese in Northern Italy and fully owns the beverage distribution network called Carlsberg Ho.Re.Ca.
Italy has a low rate of beer consumption, compared to Western Europe, although there has been a significant increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.
Management
Managing Director, Carlsberg Italia
Olivier Dubost
Key Dates
| 1877 | Industrie Poretti founded |
| 1975 | Tuborg is produced under license |
| 1998 | Name changed to Carlsberg Italia |
Did you know that...?
- Tuborg Light is the first low-calorie beer to be launched in the Italian Market.
- All three Birrificio Angelo Poretti brands (Chiara Originale, Bock Chiara, Bock Rossa) were awarded by Monde Seléction.
Central & Eastern Europe and India
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Azerbaijan
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Belarus
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Bulgaria
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Croatia
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Estonia
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Greece
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Hungary
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India
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Italy
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Kazakhstan
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Latvia
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Lithuania
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Serbia
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Ukraine